HP went through a global re-brand of their visual identity in 2021-2022. This led to a waterfall of refreshes and updates, as well as putting in the hard work of establishing best practices for content design globally, while feeling as though all of the disparate marketing deliverables were part of a cohesive system from product to product.
They wanted to establish their outstanding services with an infographic, animated social posts, and several case studies. I served as Content Designer and Creative Directed the creation of the animated posts, which were wonderfully brought to life by Motion Designer and Art Director Charles Davis.
Creative Director: Bethany Sharp
Art Director / Animator: Charles Davis
Creative Director: Bethany Sharp
Art Director / Animator: Charles Davis
Agency: Transmission