HP went through a global re-brand of their visual identity in 2021-2022. This led to a waterfall of refreshes and updates, as well as putting in the hard work of establishing best practices for content design globally, while feeling as though all of the disparate marketing deliverables were part of a cohesive system from product to product.
HP Point of Service is a new solution for consumer transactions. I designed a multi-part content series aimed at three distinct industries: Retail, Dining, and Grocery.